International Marketing Committee
The DFK International Marketing Committee (IMC) has two primary objectives: to help brand the name of DFK worldwide, and to identify and share best practices in marketing and business development with all DFK members.
To this end, the IMC develops and maintains marketing campaigns that help distinguish DFK from its competition. It also promotes and encourages an exchange of referrals amongst DFK firms for the purpose of developing new business, and it sponsors marketing workshops at DFK events.
The twelve members of the IMC, who collectively represent all DFK regions, meet monthly and publish a quarterly newsletter. These newsletters update DFK members as to what the IMC is currently doing, and what the committee has accomplished each quarter.
The bottom line of the IMC is to help all members of DFK generate new business, especially business that is conducted across national boundaries.